"Don't throw out that data…"

Waypoint recently worked with a national membership organization whose rigorous data quality standards do not allow them to load member records into their system that cannot be CASS certified. Waypoint utilized a variety of best in class data products and services and was able to salvage nearly ¾ of this organization's "bad" data, that they had previously been setting aside and not using. This "new" data will have a significant financial impact on this organization, as they will now be able to include these members in their marketing programs and other activities.

"Save a million dollars a year on data acquisition…"

Waypoint, leveraging its deep direct marketing relationships and expertise, was able to save one client over a million dollars each year on its customer acquisition efforts by providing higher quality, lower cost compiled marketing lists delivered through an efficient, web-based list order fulfillment system.

"$1,000,000 ROI per mailing through higher quality data!"

Using Waypoint's data quality services, one large direct mailer will save nearly a million dollars on every customer acquisition mailing. Waypoint identified over 4.5% of their prospect data contained out-dated mailing addresses, and an additional 2.5% were being sent to the same prospects (duplicates).

"Maintaining your membership list…"

A Waypoint data quality assessment for a national membership organization's database containing over 3 million members identified over 14% out-dated mailing addresses and 6% duplicate membership records. 1/5th of this organizations membership had significant data quality issues!

"25% Duplicates!"

Waypoint recently identified over 25% duplicate names and addresses on a promotion history database maintained by a large energy company. The ability to assess and correct these duplicate records will improve dramatically their ability to utilize their promotion history data in their direct marketing efforts. The 25% correction will produce a significant ROI and contribute directly to their bottom line.

"Get phone numbers. Win elections."

Waypoint's waterfall approach to data appending recently allowed a political campaign to increase their statewide phone coverage from an industry standard 60% to an unprecedented 92%, effectively doubling their contact rate and reducing their wrong number rate by 85%! Waypoint's waterfall phone update process is accessible through a seamless lights-out interface making phone number updates a fast, cost effective and accurate service.

"Customized reporting for 1,500 local offices. Sure, no problem."

Waypoint provides data quality services to the largest real estate organization in the country. While this organization is realizing significant ROI from these services, organizational constraints prohibited them from realizing the full value of the services, as they are unable to make corrections to their remote locations from the national level. Waypoint's dedicated and experienced team solved this business problem by designing and implementing a series of customized reports for each of the organization's 1,500 locations, allowing the local offices to identify and understand their unique data quality issues and update their records accordingly.