Waypoint respects the privacy of every individual about whom we provide information. Waypoint offers both information management services and information products to our clients. When we provide information management services, we only process our clients' information according to the terms and conditions of the contract. When Waypoint provides information products to our clients, we adhere to the information practices described in this privacy policy.

Compliance — Waypoint adheres to the principles of the Direct Marketing Association and conforms to all of its self-regulatory guidelines.

Ethical Relationships — Waypoint pledges to conduct our relationships with both clients and other information providers in an ethical and professional manner. In our client and supplier contracts, Waypoint includes a commitment that any data sent to us has been legally obtained for the uses to which it will be put. Additionally, we require that our clients' subsequent use of any data received from us will be in compliance with data protection laws, as well as with applicable industry information practices. Furthermore, we agree to comply with restrictions that information providers place on the data. If Waypoint has reason to believe that a client or an information provider is not in compliance with these commitments, we will exercise its rights under the contract, which include but are not limited to, terminating that relationship if appropriate.

Awareness — Waypoint is committed to privacy education. We educate our clients and our employees on an ongoing basis about the issues, guidelines and laws surrounding individual consumer privacy issues, corresponding responsibilities and Waypoints privacy policies and practices.

Accuracy — Waypoint maintains quality control procedures to ensure the information we compile and process is as accurate and complete as possible. We respond promptly to any question about the accuracy of information from clients and consumers.

Security — Waypoint maintains security procedures designed to keep information we own, license and process from being accessed by any unauthorized person or business. We use a variety of multi-level security systems to control access to our services and information products.

Online Practices — Waypoint's online privacy practices apply to the collection and use of information collected online from individuals, prospects and customers who visit our website. Waypoint's Online Privacy Policy describes our use of cookies and what choices individuals have pertaining to the use of information collected by such technologies.

Privacy Policy Changes — From time to time Waypoint may update and revise our privacy policy based on changes in our business environment and changes to applicable law. We urge consumers and clients to periodically visit our website (www.waypointdatasolutions.com) to understand any changes that may have occurred. Our privacy policy contains an “effective date” reflecting when the last changes occurred.