Data Quality
Data Quality Assessment
Invaluable data quality reporting, consulting, and assessment from the experts in high-quality marketing information services.
Address Quality Services
Optimize direct mail efforts and maintain relationships with your customers and prospects through accurate mailing addresses. Leveraging industry standard postal address quality products as well as state-of-the-art address enhancement data products and privately-sourced change of address repositories, Waypoint delivers the absolute best address quality available.
Phone Quality Services
Waypoint's multi-sourced, waterfall approach to phone verification and appending allows us to achieve unprecedented match rates and accuracy for telephone contact data.
Email Quality Services
Waypoint's multi-sourced, waterfall approach to email appending allows us to achieve unprecedented match rates and accuracy for email appending.
Data Integration Services
Waypoint delivers market-leading name and address matching capability that provides the most accurate and single view of a customer available.
Customer Acquisition & Retention
Compiled Marketing Lists
Waypoint has relationships with multiple national compiled list providers and can deliver data quickly and cost-effectively.
Specialty & Vertical Lists
Waypoint's list brokerage services give us access to more than 60,000 direct response and specialty lists on the market.
Purchase Behavior Lists
Waypoint has access to national cooperative databases containing retail purchase behavior built at the product level with hundreds of product-purchase selections.
Scored (Modeled) Lists
In conjunction with its consulting and analytics capabilities, Waypoint provided modeled lists from its compiled marketing lists.
Demographic / Lifestyle
Waypoint offers data enhancement on dozens of valuable demographic and lifestyle data attributes providing insight into customer marketing initiatives.
Ethnicity / Religion
Waypoint offers market-leading ethnicity coding capability to market to niche ethnicities and understand religious and language preference of customers and prospects.
Business Data
Waypoint's relationships with multiple business data providers allow us to provide the richest, most cost-effective source of business data for b2b marketers.
Direct Response / RFM
Unique direct response buyer/payer data from a cooperative data source provides rich RFM data onto customer retention and acquisition campaigns.
Channel Preference
Waypoint's access to a national repository of multi-channel purchase behavior data provides great insight into a customer's channel preference.
Consulting & Analytics
Data Evaluation & Acquisition Recommendations
Waypoint inventories and evaluates data assets and provides valuable insight into a company's strengths and weaknesses, as well as provides recommendations on data acquisitions.
Information Strategy
Waypoint provides strategic direction to companies to help them adopt a successful information-driven business model.
ROI Development
Waypoint understands the financial benefits that information products has on direct marketers and our consultants help quantify the value data brings to companies.
Model Development
Waypoint works with a variety of market leaders in custom model development, providing proven, state-of-the-art model development and implementation across a wide spectrum of industries.
Universe Scoring & Reporting
In addition to building and implementing models, Waypoint provides universe scoring and reporting services.
Marketing Services
Seminar Marketing
Waypoint has access to a turnkey seminar marketing service that delivers prospects every time to this valuable social marketing medium.
Print-on-Demand
Waypoint provides high-speed, variable print-on-demand services for one-to-one marketing initiatives that seamlessly tie mail/print to internet and call center.
Personalized URL's
Powerful, hosted, personalized web pages add significant response rates and to direct mail offers.
Email Deployment
Waypoint delivers email campaigns that work using proven technologies and years of experience in email marketing.