Data Quality
Data Quality Assessment - Invaluable data quality reporting, consulting, and assessment from the experts in high-quality marketing information services.

Address Quality Services - Optimize direct mail efforts and maintain relationships with your customers and prospects through accurate mailing addresses. Leveraging industry standard postal address quality products National Change of Address (NCOA) and Delivery Sequence File (DSF), as well as state-of-the-art address enhancement data products and privately-sourced change of address repositories, Waypoint delivers the absolute best address quality available.

Phone Quality Services - Waypoint’s multi-sourced, waterfall approach to phone verification and appending allows us to achieve unprecedented match rates and accuracy for telephone contact data.

Email Quality Services - Waypoint’s multi-sourced, waterfall approach to email appending allows us to achieve unprecedented match rates and accuracy for email appending.

Data Integration Services - Waypoint delivers market-leading name and address matching capability that provides the most accurate and single view of a customer available.

Customer Acquisition & Retention
Compiled Marketing Lists - Waypoint has relationships with multiple national compiled list providers and can deliver data quickly and cost-effectively.

Pre-Screen Marketing (Credit Data) Lists - Relationships with all three major credit bureaus allow Waypoint to deliver a variety of credit characteristics and triggered data to financial marketers.

Specialty & Vertical Lists - Waypoint’s list brokerage services give us access to more than 60,000 direct response and specialty lists on the market.

Purchase Behavior Lists - Waypoint has access to a national cooperative database of compiled retail purchase behavior built at the product level with hundreds of product-purchase selections.

Scored (Modeled) Lists - In conjunction with its consulting and analytics capabilities, Waypoint provided modeled lists from its compiled marketing lists.

Non-Credit ITA Lists - Waypoint provides several unique alternatives to FCRA-regulated financial marketers for Invitation-to-Apply offers.

Demographic / Lifestyle - Waypoint offers data enhancement on dozens of valuable demographic and lifestyle data attributes providing insight into customer marketing initiatives.

Ethnicity / Religion - Waypoint offers market-leading ethnicity coding capability to market to niche ethnicities and understand religious and language preference of customers and prospects.

Business Data - Waypoint’s relationships with multiple business data providers allow us to provide the richest, most cost-effective source of business data for b2b marketers.

Direct Response / RFM - Unique direct response buyer/payer data from a cooperative data source provides rich RFM data onto customer retention and acquisition campaigns.

Channel Preference - Waypoint’s access to a national repository of multi-channel purchase behavior data provides great insight into a customer’s channel preference.

Aggregated Credit Data - Waypoint provides access through multiple bureaus to ZIP+4-level, aggregated credit statistics.

Consulting & Analytics
Data Evaluation & Acquisition Recommendations - Waypoint inventories and evaluates data assets and provides valuable insight into a company’s strengths and weaknesses, as well as provides recommendations on data acquisitions.

Information Strategy - Waypoint provides strategic direction to companies to help them adopt a successful information-driven business model.

ROI Development - Waypoint understands the financial benefits that information products has on direct marketers and our consultants help quantify the value data brings to companies.

Model Development - Waypoint works with a variety of market leaders in custom model development, providing proven, state-of-the-art model development and implementation across a wide spectrum of industries.

Universe Scoring & Reporting - In addition to building and implementing models, Waypoint provides universe scoring and reporting services.

Marketing Services
Seminar Marketing - Waypoint has access to a turnkey seminar marketing service that delivers prospects every time to this valuable social marketing medium.

Print-on-Demand - Waypoint provides high-speed, variable print-on-demand services for one-to-one marketing initiatives that seamlessly tie mail/print to internet and call center.

Outbound Telemarketing - Waypoint can deliver live call center services.

Personalized URL’s - Powerful, hosted, personalized web pages add significant response rates and to direct mail offers.

Database Management - Waypoint builds and maintains customer and prospect databases of any size, including campaign management services, data access, training, and support.

Email Deployment - Waypoint delivers email campaigns.